National, personal and social characteristics lead to varying ideals and standards in our society.

To show a wide spectrum of our everyday culture we need to do some more research and want your help! The more people we ask, the better the results fit into our concept.

Are there any objects that you couldn't live without or that you find aren't appreciated enough?

Are there any products in your everyday life that you find ideal and could not be improved upon?

We need your help!
Please contact us!

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Ideal-Standard
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Ideal-Standard -
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